Penguin Random House New Zealand Limited
100 Things Every Designer Needs to Know about People (English, Susan Weinschenk)
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About the Book
Apply psychology and behavioral science to web, UX, and graphic design Behavioral science leader and CEO at The Team W, Inc., Susan M. Weinschenk, provides a guide that every designer needs, combining real science and research with practical examples on everything from font size to online interactions. With this book you'll design more intuitive and engaging apps, software, websites and products that match the way people think, decide and behave.…
ISBN: 9780136746911
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