
A Handbook of Persuasive Tactics (English, Joan Mulholland)
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Product Description
About the Book
Most people have to communicate with colleagues every day and persuade them to understand their opinions or to accept their views. This handbook is intended for anyone who is interested in such goal-oriented language. It extracts 300 persuasive tactics from research findings in communication, linguistics, pragmatics and related fields, and presents them in a clear, concise and consistent manner. Such tactics as analogy, argument presentation, hum…
ISBN: 9780415089302
Book Specifications
| ISBN-13 | 9780415089302 |
| ISBN-10 | 0415089301 |
| Publisher | Routledge |
| Category | Routledge |
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