Gabler Verlag
Absatzkanalkoordination Durch Hersteller-Handels-Konditionen (English, Marcus Kunter | Univ -Prof Dr Hartwig Steffenhagen)
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Product Description
About the Book
Marcus Kunter untersucht die in Jahresgesprächen zwischen Hersteller und Händlern ausgehandelte Konditionengewährung. Ein besonderes Augenmerk richtet der Autor dabei auf den hierbei erzielbaren Systemgewinn sowie auf den Einfluss der Verteilung der Verhandlungsmacht zwischen Industrie und Handel. Auf Basis der Modellergebnisse leitet er Handlungsempfehlungen für Praktiker auf Hersteller- und Handelsseite ab, die helfen können, den Systemeffizien…
ISBN: 9783834915061
Book Specifications
| ISBN-13 | 9783834915061 |
| ISBN-10 | 3834915068 |
| Publisher | Gabler Verlag |
| Category | Gabler Verlag |
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