Gabler Verlag
Absatzwirtschaft Im Industriebetrieb (English, Otto Gerhard C.)
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About the Book
A. Konzeption der industriellen Marketing-Planung.- I. Grundlagen.- II. Inhalt und Phasen des Planungsprozesses.- B. Marktanalyse.- I. Erhebungsmethoden der Marktforschung.- II. Analyse der Gegenwartssituation.- III. Prognose der Marktentwicklung.- C. Festlegung der Absatzzielsetzung.- I. Zielgruppenbestimmung.- II. Produktanforderungsprofil.- III. Zieldetaillierung.- D. Produktpolitik.- I. Ideensuche und -bewertung.- II. Festlegung der Produktei…
ISBN: 9783409210430
Book Specifications
| ISBN-13 | 9783409210430 |
| ISBN-10 | 3409210431 |
| Publisher | Gabler Verlag |
| Category | Gabler Verlag |
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