Absolute Essentials of Public Relations (English, Danny Moss | Barbara Desanto)
Society & Social Sciences

Absolute Essentials of Public Relations (English, Danny Moss | Barbara Desanto)

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Book Details

ISBN-139780367653408
ISBN-100367653400

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About the Book

Absolute Essentials of Public Relations offers a valuable quick-start introduction to the many facets and forms of public relations theory and practice. It explores contemporary public relations through multiple lenses by focusing on what public relations essentially comprises, how it has come into existence, what contexts public relations works within, what tools and techniques professionals can deploy, and how professionals assess and justify t…

ISBN: 9780367653408

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