
Society & Social Sciences
Absolute Essentials of Public Relations (English, Danny Moss | Barbara Desanto)
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Book Details
| ISBN-13 | 9780367653408 |
| ISBN-10 | 0367653400 |
Product Description
About the Book
Absolute Essentials of Public Relations offers a valuable quick-start introduction to the many facets and forms of public relations theory and practice. It explores contemporary public relations through multiple lenses by focusing on what public relations essentially comprises, how it has come into existence, what contexts public relations works within, what tools and techniques professionals can deploy, and how professionals assess and justify t…
ISBN: 9780367653408
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