Gabler Verlag
Acceptance of Remote Services (English, Nancy Wünderlich)
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Product Description
About the Book
Nancy V. Wünderlich employs a multi-method approach comprising an international qualitative study in Germany, USA and China and a longitudinal quantitative study to analyze remote services. She develops the Interactive Technology-Mediated Service Model (ITSUM) to provide a comprehensive approach of explaining both initial acceptance and repeated, continued usage of remote services in organizations.
ISBN: 9783834919571
Book Specifications
| ISBN-13 | 9783834919571 |
| ISBN-10 | 3834919578 |
| Publisher | Gabler Verlag |
| Category | Gabler Verlag |
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