Deutscher Universitatsverlag
Adoption Von Online-Banking-Services (English, Ingo Garczorz)
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Book Details
| ISBN-13 | 9783824408030 |
| ISBN-10 | 3824408031 |
Product Description
About the Book
Ingo Garczorz untersucht den Einfluss unterschiedlicher soziodemographischer, produkt- und umweltbezogener Variablen auf die Nutzungsentscheidung von Kunden. Es wird deutlich, dass sich vor allem Produktgestaltung und Umwelteinflüsse ma geblich auf den Prozess der Adoption von Online-Services auswirken und dass hier gute Möglichkeiten bestehen, durch gezielte Datensammlung, -aufbereitung und -analyse wertvolle Einsichten in das Kundenverhalten zu…
ISBN: 9783824408030
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