Management
Advanced Technologies Management for Retailing (English, Eleonora Pantano | Harry Timmermans)
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Product Description
About the Book
The application of advanced technologies to point of sale systems is a promising and relatively unexplored field of study, in particular when considering the introduction of digital content and technologies allowing consumers to interact with products in new ways. Many e-retailers already exploit the opportunities offered by interactive technologies, such as 3D virtual models, in order to enhance consumers shopping experience. Their use in stores…
ISBN: 9781609607388
Book Specifications
| ISBN-13 | 9781609607388 |
| ISBN-10 | 1609607384 |
| Publisher | Business Science Reference |
| Category | Management |
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