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Advertising Account Planning (English, Carol J. Pardun | Beth E. Barnes | Sheri J. Broyles)-32% OFF
Business & Economics

Advertising Account Planning (English, Carol J. Pardun | Beth E. Barnes | Sheri J. Broyles)

By Carol J. Pardun | Beth E. Barnes | Sheri J. BroylesRowman & Littlefield Publishers
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Book Details

ISBN-139781538114063
ISBN-101538114062

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About the Book

Advertising Account Planning teaches students to navigate the complex digital account planning processes. Incorporating insights from current advertising professionals, this core text explains what the account planner does and the research needed for account planning to be successful within the digital landscape.

ISBN: 9781538114063

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