Pearson
Advertising & IMC (English, Sandra Moriarty | Nancy Mitchell | Charles Wood)
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Book Details
| ISBN-13 | 9780134480435 |
| ISBN-10 | 0134480430 |
Product Description
About the Book
For courses in introductory advertising. Increase the relevancy and effectiveness of marketing communications Advertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers. Covering advertising, public relations, direct marketing, promotion, and more, Advertising & IMC uses examples of award-winning brand campaigns, contributions from experts, and enduring principles and practices t…
ISBN: 9780134480435
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