University of California Press
Advertising the American Dream (English, Roland Marchand)
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Product Description
About the Book
It has become impossible to imagine our culture without advertising. But how and why did advertising become a determiner of our self-image? Advertising the American Dream looks carefully at the two decades when advertising discovered striking new ways to play on our anxieties and to promise solace for the masses. As American society became more urban, more complex, and more dominated by massive bureaucracies, the old American Dream seemed threate…
ISBN: 9780520058859
Book Specifications
| ISBN-13 | 9780520058859 |
| ISBN-10 | 0520058852 |
| Publisher | University of California Press |
| Category | University of California Press |
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