Gabler Verlag
Akzeptanz Von Preismodellen Im Systemgeschäft (English, Isabel Tobies)
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Product Description
About the Book
Viele Industrieg�term�rkte sehen sich inzwischen erheblichen S�ttigungstendenzen gege- ber. Daher kommt dem Kundenbindungsmanagement heute auch auf Industrieg�term�rkten eine zentrale Bedeutung zu. Neben klassischen Kundenbindungsma nahmen versuchen dabei immer mehr Unternehmen mit ihren Kunden so genannte "Systemgesch�fte" aufzubauen, bei denen aus verschiedenen Leistungsbestandteilen zusammengesetzte Systeme angeboten w- den, die zudem dadurch…
ISBN: 9783834915450
Book Specifications
| ISBN-13 | 9783834915450 |
| ISBN-10 | 3834915459 |
| Publisher | Gabler Verlag |
| Category | Gabler Verlag |
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