American Sports in an Age of Consumption (English, Cory Hillman)

Name: American Sports in an Age of Consumption (English, Cory Hillman)
SKU: isbn-9780786498888
Price: 2559.00 INR
Availability: InStock
ISBN: 9780786498888

By Cory HillmanMcFarland & Company

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About the Book

Sports are not what they used to be. New publicly funded stadiums resemble shopping malls. Fans compete for cash prizes in fantasy sports leagues. Sports video games are now marketing and public relations tools and team logos have become fashionable brands. The larger social meanings sports hold for fans are being eclipsed by their commercial function as a means to sell merchandise and connect corporate sponsors with consumers. This book examines…

ISBN: 9780786498888

Book Specifications

ISBN-13	9780786498888
ISBN-10	0786498889
Publisher	McFarland & Company
Category	McFarland & Company

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