University of Minnesota Press
Anime's Media Mix (English, Marc Steinberg)
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Product Description
About the Book
In Anime's Media Mix , Marc Steinberg convincingly shows that anime is far more than a style of Japanese animation. Beyond its immediate form of cartooning, anime is also a unique mode of cultural production and consumption that led to the phenomenon that is today called "media mix" in Japan and "convergence" in the West. According to Steinberg, both anime and the media mix were ignited on January 1, 1963, when Astro Boy hit Japanese TV screens f…
ISBN: 9780816675500
Book Specifications
| ISBN-13 | 9780816675500 |
| ISBN-10 | 0816675503 |
| Publisher | University of Minnesota Press |
| Category | University of Minnesota Press |
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