Management
Anonymous Agencies, Backstreet Businesses, and Covert Collectives (English, Craig Scott)
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Product Description
About the Book
Many of today's organizations "live in public"; they devote extensive resources to branding, catching the public eye, and capitalizing on the age of transparency. But, at the same time, a growing number of companies and other collectives are flying under the radar, concealing their identities and activities. This book offers a framework for thinking about how organizations and their members communicate identity to relevant audiences. Considering…
ISBN: 9780804781381
Book Specifications
| ISBN-13 | 9780804781381 |
| ISBN-10 | 0804781389 |
| Publisher | Stanford Business Books |
| Category | Management |
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