Management
Arbeitsbuch Zum Marketing (English, Heribert Meffert)
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About the Book
Das, Arbeitsbuch zum Marketing" ist als Ergänzung zu dem Lehrbuch "Marketing -Einführung in die Absatzpolitik" konzipiert. Es enthält Übungsaufgaben und kleine Fallstudien, anband derer dem Studie- renden das nötige Problembewu tsein und die Lösung absatzwirtschaftlicher Fragestellungen vermittelt werden soll. - Es regt zu einer aktiven Auseinandersetzung mit absatzwirtschaftlichen Problemen an und ermöglicht eine problemorientierte Erarbeitung d…
ISBN: 9783409690836
Book Specifications
| ISBN-13 | 9783409690836 |
| ISBN-10 | 3409690832 |
| Publisher | Gabler Verlag |
| Category | Management |
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