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Associative Learning of Likes and Dislikes (English, Jan de Houwer | Frank Baeyens | Andy Field)
Psychology Press

Associative Learning of Likes and Dislikes (English, Jan de Houwer | Frank Baeyens | Andy Field)

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About the Book

Preferences are assumed to play a crucial role in many phenomena that are studied in learning psychology, social psychology, consumer science, emotion research, and clinical psychology. Given the pervasive impact that preferences have on behaviour, it is important to know where these likes and dislikes come from. Although some preferences are genetically determined, most stem from learning that took place during the lifetime of the individual. In…

ISBN: 9781841699493

Book Specifications

ISBN-139781841699493
ISBN-101841699497
PublisherPsychology Press
CategoryPsychology Press

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