Columbia University Press
Audience Economics (English, Philip Napoli)
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Book Details
| ISBN-13 | 9780231126533 |
| ISBN-10 | 0231126530 |
Product Description
About the Book
Focusing on the electronic media--television, radio, and the Internet-- Audience Economics bridges a substantial gap in the literature by providing an integrated framework for understanding the various businesses involved in generating and selling audiences to advertisers. Philip M. Napoli presents original research in order to answer several key questions: - How are audiences manufactured, valued, and sold? - How do advertisers and media firms p…
ISBN: 9780231126533
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