Management
Auslandsmarketing (English, Erwin Georg Walldorf)
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Product Description
About the Book
In dem vorliegenden Buch wird der Themenkomplex 'Auslandsgeschaft' sowohl aus theoretischer Sicht als auch mit sehr starkem Bezug zur Praxis behandelt. Der zu- grunde gelegte Ansatz geht hierbei von den jeweils theoretisch gegebenen Hand- lungsmoglichkeiten aus in bezug auf: - Art und Erscheinungsform des Auslandsgeschafts (Export, Exportkooperation, Contract Manufacturing, etc.) - Auslandsabsatzforschung (Auslandsmarktforschung und Betriebsforsc…
ISBN: 9783409130035
Book Specifications
| ISBN-13 | 9783409130035 |
| ISBN-10 | 3409130039 |
| Publisher | Gabler Verlag |
| Category | Management |
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