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Becoming Consumers (English, Christopher Barry Martins)

By Christopher Barry MartinsBritish Archaeological Reports Oxford Ltd
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Book Details

ISBN-139781841719009
ISBN-101841719005

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About the Book

This research provides a comprehensive study of the social and psychological characteristics of modern consumer behaviour that is then used as an interpretative perspective with which to consider the evidence for a selection of villas in Roman Britain. Existing explanations for investment in the country properties of the elite are contextualised and the commonly-applied hypothesis of conspicuous consumption is critiqued. A quantifiable 'costing'…

ISBN: 9781841719009

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