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Bedeutende Kunden (English, Stephen A. Rieker)
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Book Details
| ISBN-13 | 9783824461806 |
| ISBN-10 | 3824461803 |
Product Description
About the Book
Neben Ansätzen zur Messung der Bedeutung eines Kunden für den Anbieter werden hier Instrumente zur strategischen, funktionalen und organisationalen Bindung der bedeutenden Kunden (Key Accounts) an den Anbieter dargestellt und diskutiert.
ISBN: 9783824461806
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