Management
Beiträge Zur Dienstleistungsmarketing-Forschung (English, Sabine Fließ)
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About the Book
Lebensqualit�t als neuer Leitwert im Dienstleistungsmarketing; Der Einfluss der wahrgenommenen Fairness auf das Serviceerlebnis; Kundenseitige Voraussetzungen effektiver Business-to-Business-Kundenl�sungen; Auswirkungen von Tarifwahlentscheidungen auf die Nutzung von Dienstleistungen; Die Unternehmensreputation im Call Center-Kontext aus Auftraggeberperspektive
ISBN: 9783834927484
Book Specifications
| ISBN-13 | 9783834927484 |
| ISBN-10 | 3834927481 |
| Publisher | Gabler Verlag |
| Category | Management |
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