Gabler Verlag
Branchenübergreifende Analyse Des Aufbaus Einer Starken Retail Brand (English, Frank Hälsig | Prof Dr Bernhard Swoboda)
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Product Description
About the Book
Frank Hälsig entwickelt und überprüft mittels seiner empirischen Studie in fünf Einzelhandelsbranchen ein umfassendes Wirkungsmodell, welches die Einflussfaktoren des Markenwertes eines Handelsunternehmens (Retail Brand Equity) ebenso umfasst wie den Einfluss der Retail Brand auf das Kaufverhalten der Konsumenten.
ISBN: 9783834911056
Book Specifications
| ISBN-13 | 9783834911056 |
| ISBN-10 | 3834911054 |
| Publisher | Gabler Verlag |
| Category | Gabler Verlag |
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