Brand Communities (English, René Algesheimer)
Business & Economics

Brand Communities (English, René Algesheimer)

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Book Details

ISBN-139783824480906
ISBN-103824480905

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About the Book

René Algesheimer untersucht den Einfluss von Brand Communities auf Konsumenten und deren Verhalten. Er entwickelt einen netzwerkorientierten Ansatz zum Management sozialen Konsums und damit zum Management von Konsumenteninteraktionen in Brand Communities. Die Anwendbarkeit belegt er an zahlreichen Praxisbeispielen.

ISBN: 9783824480906

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