Deutscher Universitatsverlag
Brand Communities (English, René Algesheimer)
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Product Description
About the Book
René Algesheimer untersucht den Einfluss von Brand Communities auf Konsumenten und deren Verhalten. Er entwickelt einen netzwerkorientierten Ansatz zum Management sozialen Konsums und damit zum Management von Konsumenteninteraktionen in Brand Communities. Die Anwendbarkeit belegt er an zahlreichen Praxisbeispielen.
ISBN: 9783824480906
Book Specifications
| ISBN-13 | 9783824480906 |
| ISBN-10 | 3824480905 |
| Publisher | Deutscher Universitatsverlag |
| Category | Deutscher Universitatsverlag |
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