Brand Elevation (English, Wolfgang Schaefer | Jp Kuehlwein)

Name: Brand Elevation (English, Wolfgang Schaefer | Jp Kuehlwein)
SKU: isbn-9781789664669
Price: 5017.00 INR
Availability: InStock
ISBN: 9781789664669

By Wolfgang Schaefer | Jp KuehlweinKogan Page

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Book Details

ISBN-13	9781789664669
ISBN-10	1789664667

Product Description

About the Book

How can a brand become one of those peerless 'Ueber-Brands' we all admire and are willing to pay a premium for? - Is there a proven process? - Where should we start? Brand Elevation explains the main drivers behind brands becoming peerless and priceless and how to harness these principles to develop a winning brand strategy. Written for marketers and brand managers of all levels of experience, and for both those working in start-ups and establish…

ISBN: 9781789664669