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Brand Elevation (English, Wolfgang Schaefer | Jp Kuehlwein)
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Book Details
| ISBN-13 | 9781789664683 |
| ISBN-10 | 1789664683 |
Product Description
About the Book
How can a brand become one of those peerless 'Ueber-Brands' we all admire and are willing to pay a premium for? - Is there a proven process? - Where should we start? Brand Elevation explains the main drivers behind brands becoming peerless and priceless and how to harness these principles to develop a winning brand strategy. Written for marketers and brand managers of all levels of experience, and for both those working in start-ups and establish…
ISBN: 9781789664683
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