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Brand Hollywood (English, Paul Grainge)
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Book Details
| ISBN-13 | 9780415354042 |
| ISBN-10 | 0415354048 |
Product Description
About the Book
Branding has become central to the modern blockbuster economy. In a wide-ranging analysis focusing on companies such as Disney, Dolby, Paramount, New Line and, in particular, Warner Bros., Brand Hollywood provides the first sustained examination of the will-to-brand in the contemporary movie business.
ISBN: 9780415354042
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