Deutscher Universitatsverlag
Brand Orientation in Der Ernährungsindustrie (English, Matthias Schramm | Christian Wocken | Achim Spiller)
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Product Description
About the Book
Auf der Basis der neueren Managementforschung entwickeln Matthias Schramm, Achim Spiller und Torsten Staack Gestaltungsvorschläge zur Schlie ung der Markenlücke bei Genossenschaften. Sie zeigen die Stärken und Schwächen genossenschaftlicher Markenartikler auf und leisten einen wichtigen Beitrag zur Entwicklung eines neuen Managementkonzeptes, der Brand Orientation.
ISBN: 9783824407897
Book Specifications
| ISBN-13 | 9783824407897 |
| ISBN-10 | 3824407892 |
| Publisher | Deutscher Universitatsverlag |
| Category | Deutscher Universitatsverlag |
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