Vs Verlag Fur Sozialwissenschaften
Branding Center (English, Frank Roost)
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Product Description
About the Book
Global agierende Markenfirmen nutzen heute st rker als je zuvor Gro stadtzentren als B hne, um ihre Produkte werbewirksam zu pr sentieren. Dabei beschr nken sie sich l ngst nicht mehr auf tempor re Ma nahmen wie Plakate oder Events, sondern investieren zunehmend in permanente Einrichtungen, die als Bauten das Stadtbild mit pr gen. Diese Entwicklung wird am Potsdamer Platz in Berlin besonders augenf llig. Dort hat der japanische Konzern Sony einen…
ISBN: 9783531156767
Book Specifications
| ISBN-13 | 9783531156767 |
| ISBN-10 | 3531156764 |
| Publisher | Vs Verlag Fur Sozialwissenschaften |
| Category | Vs Verlag Fur Sozialwissenschaften |
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