Stanford University Press
Breaking Through the Noise (English, Matthew Eshbaugh-Soha | Jeffrey S. Peake)
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Product Description
About the Book
Modern presidents engage in public leadership through national television addresses, routine speechmaking, and by speaking to local audiences. With these strategies, presidents tend to influence the media's agenda. In fact, presidential leadership of the news media provides an important avenue for indirect presidential leadership of the public, the president's ultimate target audience. Although frequently left out of sophisticated treatments of t…
ISBN: 9780804777056
Book Specifications
| ISBN-13 | 9780804777056 |
| ISBN-10 | 0804777055 |
| Publisher | Stanford University Press |
| Category | Stanford University Press |
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