University of Chicago Press
Breaking Up America (English, Joseph Turow)
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Book Details
| ISBN-13 | 9780226817507 |
| ISBN-10 | 0226817504 |
Product Description
About the Book
Combining shrewd analysis of contemporary practices with a historical perspective, Breaking Up America traces the momentous shift that began in the mid-1970s when advertisers rejected mass marketing in favor of more aggressive target marketing. Turow shows how advertisers exploit differences between consumers based on income, age, gender, race, marital status, ethnicity, and lifesyles. "An important book for anyone wanting insight into the advert…
ISBN: 9780226817507
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