
ALA Neal-Schuman
Breakthrough Branding (English, Kent Jackson | Suzanne Walters)
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Product Description
About the Book
Branding provides a unique way for your library to distinguish itself--its identity, personality and image. Drawing on five vividly unique case studies from libraries across the country, this book shows you how to mesh your library's brand deeply and seamlessly within your internal culture, to leverage and better position your brand for the audiences you serve, and to develop, and implement promotional strategies and tactics consistent with your…
ISBN: 9781555707668
Book Specifications
| ISBN-13 | 9781555707668 |
| ISBN-10 | 1555707661 |
| Publisher | ALA Neal-Schuman |
| Category | ALA Neal-Schuman |
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