Management
Business Intelligence 2.0 (English, Carolin Susanne Kaiser)
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Product Description
About the Book
Immer mehr Konsumenten nutzen das Internet, um sich miteinander zu vernetzen und Meinungen zu diskutieren. Der interaktive Meinungsaustausch hat einen hohen Einfluss auf die Kaufentscheidungen der Konsumenten. Im Rahmen dieser Arbeit werden Business-Intelligence-Services zur Unterstützung von Marktforschung und Marketing im Internet vorgestellt. Datengrundlage bilden die sozialen Meinungsbildungsprozesse im Web 2.0, die mittels Mining-Services a…
ISBN: 9783834939890
Book Specifications
| ISBN-13 | 9783834939890 |
| ISBN-10 | 3834939897 |
| Publisher | Gabler Verlag |
| Category | Management |
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