Management
Business to Business Electronic Commerce (English, Merrill Warkentin)
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Product Description
About the Book
In the mid 1990s, the widespread adoption of the web browser led to a rapid commercialization of the Internet. In addition, initial success stories were reported from companies that learned how to create an effective direct marketing channel - selling tangible products to consumers directly with the World Wide Web. By the end of the 1990s, the next revolution began - called business-to-business electronic commerce. This work provides a source of…
ISBN: 9781930708099
Book Specifications
| ISBN-13 | 9781930708099 |
| ISBN-10 | 1930708092 |
| Publisher | Idea Group Publishing |
| Category | Management |
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