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Business to Business Marketing (English, Wim G. Biemans)
Management

Business to Business Marketing (English, Wim G. Biemans)

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About the Book

Marketing to organisations is a substantial and dynamic sector of marketing. This title deals with this topic, and explains the parallels between business to business and consumer marketing. It also emphasizes the concepts and practices developed for this field.

ISBN: 9780077121891

Book Specifications

ISBN-139780077121891
ISBN-100077121899
PublisherMcGraw-Hill Education
CategoryManagement

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