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Business Web Strategy (English, Latif Al-Hakim | Massimo Memmola)
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Book Details
| ISBN-13 | 9781605660240 |
| ISBN-10 | 1605660248 |
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About the Book
In the contemporary dialogue surrounding business Web strategy, two salient concerns indicating trouble in virtual space are emerging: (1) that the Internet may create additional managerial problems, and (2) that it may not actually be a solution for corporate problems. Empirical studies point to a lack of sound managerial Web strategy as well as a mismatch between a firm's Web strategy and its business strategy. Business Web Strategy: Design, Al…
ISBN: 9781605660240
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