Management
Cases on Consumer-Centric Marketing Management (English, VIMI Jham | Sandeep Puri)
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About the Book
As marketing strategies remain an essential tool in the success of an organization or business, the study of consumer-centered behavior is valuable in the improvement of these strategies. Cases on Consumer-Centric Marketing Management presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behavior for marketing strategies. This comprehensive collection provides fundamental resear…
ISBN: 9781466643574
Book Specifications
| ISBN-13 | 9781466643574 |
| ISBN-10 | 1466643579 |
| Publisher | Business Science Reference |
| Category | Management |
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