Deutscher Universitatsverlag
Category Management (English, Stephanie Steiner | Prof Dr Martin Benkenstein)
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Book Details
| ISBN-13 | 9783835006645 |
| ISBN-10 | 3835006649 |
Product Description
About the Book
Stephanie Steiner pr�sentiert eine �bersicht �ber die in den Hersteller-Handels-Beziehungen existierenden Konflikte. Sie analysiert, inwieweit das Category-Management-Konzept zur L�sung einzelner Konflikte beitragen kann, und untersucht seine M�glichkeiten und Grenzen. Ihre Erkenntnisse zeigen, dass sich der Ansatz nur unzureichend zur Konfliktbereinigung eignet, daher erarbeitet sie eigene Vorschl�ge zur Regelung von Konflikten durch die Integra…
ISBN: 9783835006645
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