Management
Cause-Related-Marketing-Kampagnen Erfolgreich Konzipieren (English, Frank Huber | Stefanie Regier | Maxime Rinino)
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Product Description
About the Book
Trends im Zusammenhang mit sozialer und kologischer Nachhaltigkeit sind nicht nur in vielen Kommunikationsmedien pr sent, sondern haben mittlerweile ihren festen Stellenplatz in zahlreichen Unternehmen und nicht zuletzt auch in den jeweiligen Marketingabteilungen. Es stellt sich die Frage, wie mit einem solchen Trend umgegangen werden kann. Welchen Weg w hlt man als Unternehmen, um einem bei den Kon- menten verankerten sozialen und kologischen Be…
ISBN: 9783834912268
Book Specifications
| ISBN-13 | 9783834912268 |
| ISBN-10 | 3834912263 |
| Publisher | Gabler Verlag |
| Category | Management |
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