Routledge
Celebration Capitalism and the Olympic Games (English, Jules Boykoff)
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Product Description
About the Book
The Olympic Games have become the world's greatest media and marketing event--a global celebration of exceptional athletics gilded with corporate cash. Huge corporations vie for association with the "Olympic Image" in the hope of gaining a worldwide marketing audience of billions. In this provocative critical study of the contemporary Olympics, Jules Boykoff argues that the Games have become a massive planned economy designed to shield the rich f…
ISBN: 9780415821971
Book Specifications
| ISBN-13 | 9780415821971 |
| ISBN-10 | 0415821975 |
| Publisher | Routledge |
| Category | Routledge |
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