Management
Churn-Management Im B2b-Kontext (English, Tim Tecklenburg | Prof Dr Manfred Krafft)
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Product Description
About the Book
Tim Tecklenburg untersucht, ob das Churn- bzw. das Abwanderungsverhalten von Geschäftskunden anhand eines Data Mining-Ansatzes auf Basis von im Unternehmen vorhandenen Nutzungs- und Transaktionsdaten erklärt werden kann. Es zeigt sich, dass das Churn-Management im B2B-Kontext mit spezifischen Anforderungen verbunden ist.
ISBN: 9783834908667
Book Specifications
| ISBN-13 | 9783834908667 |
| ISBN-10 | 3834908665 |
| Publisher | Gabler Verlag |
| Category | Management |
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