Gabler Verlag
Commitment in Der Dienstleistungsbeziehung (English, Ariane Stenglin | Prof Dr Martin Benkenstein)
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Book Details
| ISBN-13 | 9783834910387 |
| ISBN-10 | 3834910384 |
Product Description
About the Book
Ariane von Stenglin entwickelt ein integriertes Erklärungs- und Wirkungsmodell des Commitment im Dienstleistungskontext und leitet unter Berücksichtigung einer affektiven, normativen und kalkulatorischen Dimension des Commitment-Konstrukts Hypothesen über dessen Einflussfaktoren und die Konsequenzen für das intendierte Käuferverhalten ab.
ISBN: 9783834910387
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