Communicator-in-Chief (English, John Allen Hendricks | Robert E. Denton | Jody C. Baumgartner)

Name: Communicator-in-Chief (English, John Allen Hendricks | Robert E. Denton | Jody C. Baumgartner)
SKU: isbn-9780739141052
Price: 4107.00 INR
Availability: InStock
ISBN: 9780739141052

By John Allen Hendricks | Robert E. Denton | Jody C. BaumgartnerLexington Books

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About the Book

Communicator-in-Chief examines the role of new media technologies such as e-mail, Twitter, Facebook, MySpace, YouTube, blogs, video games, texting and the Internet in the historic 2008 presidential campaign. Politicians of the twenty-first century will use the Obama campaign's new media technology strategy to not only communicate with the electorate, but also raise money and motivate voters to go to the polling places on election day.

ISBN: 9780739141052