Oxford University Press
Competing by Design (English, David Nadler | Mark B. Nadler | Michael L. Tushman)
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Book Details
| ISBN-13 | 9780195099171 |
| ISBN-10 | 0195099176 |
Product Description
About the Book
If the defining goal of modern-day business can be isolated to just one item, it would be the search for competitive advantage. And, as everyone in business knows, it's a lot harder than it used to be. On the one hand, competition is more intense than ever--technological innovation, consumer expectations, government deregulation, all combine to create more opportunities for new competitors to change the basic rules of the game. On the other hand,…
ISBN: 9780195099171
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