Management
Competitive Advantage Strategy in Cultural Heritage Management (English, Konstantina Liwieratos)
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Product Description
About the Book
This work introduces 'competitive advantage strategy' into heritage management within tourism and general development on the basis of differentiation. It argues that in a long term managerial policy, achieving sustainable conservation through development has a higher probability of success by shifting responsibilities to the public. The lack of a precedent managed in this way has necessitated the creation of a case-study, a strategic management m…
ISBN: 9781407305233
Book Specifications
| ISBN-13 | 9781407305233 |
| ISBN-10 | 1407305239 |
| Publisher | British Archaeological Reports Oxford Ltd |
| Category | Management |
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