Deutscher Universitatsverlag
Competitive Manufacturing Intelligence (English, Wolfgang Freibichler | Prof Dr Walter Habenicht)
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Book Details
| ISBN-13 | 9783835005525 |
| ISBN-10 | 3835005529 |
Product Description
About the Book
Wolfgang Freibichler entwickelt ein Idealkonzept der Wettbewerbsanalyse für die Automobilindustrie, das die Besonderheiten des strategischen Produktionsmanagements sowie der Branche berücksichtigt. Validiert wird es durch eine Expertenbefragung bei den weltweit bedeutendsten Automobilherstellern. In Form eines Leitfadens stellt der Autor Handlungsempfehlungen zur Gestaltung produktionsspezifischer Wettbewerbsanalysen in der Unternehmenspraxis zur…
ISBN: 9783835005525
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