Complete Design Thinking Guide for Successful Professionals

"Complete Design Thinking Guide for Successful Professionals" by Ling, Daniel, published by Emerge Creatives Group. "Design thinking is a powerful thinking tool which could drive a brand, business or an individual forward positively. It is also a part and parcel way of thinking that designers go through in their minds in every single design project. Thinking like a designer can transform the way organizations develop products and services on the front end, while improving processes and strategy to the backend. It is a way of simply thinking and ideating on a solution to address a problem or better meet a customer need. It is a process focused on solutions and not the problem. In this book you will: Understand key characteristics of design thinking; Understand the 5 action phases of design thinking: Empathize, Define, Ideate, Prototype and Test; Empathize: Understand your customers/users; Define: Define clear project/business objectives; Ideate: Explore ideas and solutions; Prototype: Build and visualise ideas; Test: Review and decide best idea."--Back cover. Book details: 182 pages : color illustrations ; 23 cm pages, published 2015;2016. Order now on BookShops.in with fast, reliable delivery across India.