Business & Economics
Consumer Neuroscience
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Product Description
"Consumer Neuroscience", published by MIT Press. A comprehensive introduction to using the tools and techniques of neuroscience to understand how consumers make decisions about purchasing goods and services. ISBN : 9780262036597 Book details: published 2017 Dec. Order now on BookShops.in with fast, reliable delivery across India.
Book Specifications
| ISBN-13 | 9780262036597 |
| ISBN-10 | 0262036592 |
| Publisher | The MIT Press |
| Language | english |
| Print Length | 368 pages |
| Category | Business & Economics |
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