General Books
Consumer Value: A Framework for Analysis and Research
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Product Description
"Consumer Value" is one of the few books that attempts to define and analyse exactly what consumers want. By setting down a new and innovative framework for the concept of 'value' it is as provocative as it is rigorous.
Book Specifications
| ISBN-13 | 9780203010679 |
| ISBN-10 | 0203010671 |
| Publisher | Routledge |
| Language | english |
| Category | General Books |
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